Project Overview
I worked with Outer Peaks to develop a brand identity that speaks to modern adventurers — active, style-conscious individuals seeking performance and purpose in their gear. With a focus on premium hats and socks as their launch range, the brand needed a visual foundation that could scale with future offerings in hiking, running, trail, and cycling wear. The goal was to create a cohesive, elevated brand that captured both the ruggedness of the outdoors and the sleekness of premium performance apparel.
Outcome
The final brand mark is a sleek, iconic symbol of a road leading toward a mountain — a metaphor for forward momentum, adventure, and the pursuit of something greater. This powerful visual speaks to the brand’s ethos of always striving, always seeking, and overcoming challenges, with the mountain as both a destination and a goal. Paired with clean typography, a minimalist e-commerce experience, earthy tones, and a vibrant neon yellow accent, the brand strikes a perfect balance between grounded nature and new-age energy.
This was such a fun client and I'm so glad we could arrive at a great outcome! If you would like to work with me, click the button below to get in contact.